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Area Sales Manager / Assistant Branch Manager

Navan, County Meath

Role Purpose

The Area Sales Manager/Assistant Branch Manager will lead sales development across the North East area while also supporting day to day branch operations as Assistant Branch Manager. This is a handson commercial role: you will grow sales, improve margin, develop customer relationships, coach and motivate the sales team, and step in to assist with operational, warehouse and counter responsibilities to ensure excellent customer service and smooth branch performance.

Responsibilities

Sales & Commercial Development

  • Own and deliver sales, margin and commercial targets for the branch.
  • Develop market share in Meath and surrounding area – win new business and grow existing customers, prioritising prospects with the highest potential.
  • Identify new market opportunities and product propositions; work with Purchasing and Marketing to promote key products.
  • Prepare sales and margin forecasts and contribute to branch-level commercial planning.
  • Monitor KPIs and performance; run monthly sales reviews and implement corrective actions where required.

Key Account Management

  • Build and maintain relationships with key customers and decision-makers across the territory, with a clear plan to meet the accounts regularly.
  • Lead negotiations on pricing and commercial terms while protecting margin and company policies.
  • Ensure high levels of customer satisfaction by resolving issues promptly and anticipating customer needs.

Sales Team Leadership & Coaching

  • Support Branch Manager to develop the branch sales team.
  • Support with coaching of staff on selling techniques, margin awareness and product knowledge.
  • Support with recruitment and onboard new sales colleagues as required.

Assistant Branch Manager Duties / Operations

  • Support the Branch Manager with daily branch operations across Sales, Warehousing and Accounts.
  • Lead by example on the counter during busy periods; ensure adequate colleague coverage to minimise waiting times.
  • Ensure shelves and displays are tidy, well stocked and merchandised to brand standards.
  • Be able to delegate operational tasks and coordinate cross-department support during peak times
  • Ensure compliance with company processes, health & safety and cash/credit procedures.
  • Share responsibility for branch opening/closing schedules with the Branch Manager.
  • Produce timely sales reports, forecasts and activity updates for the Branch Manager and Regional Sales Director.
  • Work closely with Purchasing to ensure product availability and promotion execution.
  • Collaborate with wider commercial teams to share market feedback and influence product assortment

Experience & Qualifications

  • Proven sales experience within electrical wholesale, industrial supplies or a related sector.
  • Demonstrable track record of achieving sales and margin targets.
  • Strong people leadership skills; experience managing or coaching sales colleagues.
  • Excellent customer relationship and negotiation skills.
  • Commercially and financially astute with good numeracy skills.
  • Proficient in Microsoft Office and comfortable with ERP/sales systems.
  • Ability to manage competing priorities, switch between field sales and branch operational duties and work effectively under pressure.
  • Full clean driving licence essential.
Desirable
  • Previous experience in a multi-branch or area sales role.
  • Knowledge of local market and trade/contract customer base in Navan and surrounding areas.
  • Formal sales or management training/certification

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About Kellihers

We like to combine the fact that we are a local Irish business with all the benefits and reassurances that come with being part of a truly global electrical product supply group. We take real pride in our ability to meet the electrical product supply needs of everyone from major industry players to independent contractors, and we look forward to continuing this for many years to come.

Last – but certainly not least – Kellihers recognise that the success of the company would not be possible without their greatest asset – their people. Our staff are friendly, helpful, knowledgeable, and fully trained to be the best in the business.

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